Hi! I’m Ben Hofferber.

I’m an associate director of digital strategy and technical consultant specializing in web development. I’ve been working in the software industry since 2013. I help to guide and direct teams to leverage technology, methodologies, and anything else that helps to deliver great customer experiences.

The title, A Clean Slate, highlights my tendency to clear the mental table and reset before trying to tackle any meaningful challenge. Every piece of writing I make builds on what I know but I present information in a way that any post will stand on its own. References will link back but only the latest is on mind.

Some of my favorite books grant good perspectives on where my thinking comes from:

  • The Goal
  • Accelerate
  • The Hard Thing About Hard Things
  • Great by Choice
  • Clean Code
  • Good Strategy, Bad Strategy


I was fortunate to be born into a family of communicators. My mother has a Masters of Fine Arts in acting and she taught me about presentation quality, work ethic, and delivering a message. My father is a writer, editor, columnist, and entrepreneur. He facilitated my love of computers, worked with me on my writing abilities, and gave me an entrepreneurial spirit. This diverse background in my home helped me explore music, art, math, science, history, and philosophy. It gave me perspective on what I enjoy and a diverse foundation to build upon.

I felt pulled toward application and web development and graduated with a Computer Science degree from the University of Idaho. During and after college I worked for Clearwater Analytics, a financial reporting company based in Idaho. While school taught me the theory of computers, Clearwater helped me apply it.

As new college graduate I started a social media company with my roommate. We spent 18 incredibly difficult months learning, designing, developing, testing, marketing, and debugging a hybrid, mobile application. I learned how to deploy an application into production and what it takes to lead a team toward that goal when you have to keep things scrappy.

Wanting to consult, develop my abilities and grow as a person, I left Clearwater to move to work in Toronto, Canada at Rangle.io. I wrote a blog post about my experience. Now I’ve been at Rangle for a number of years and am focused on building my advising capability to enable businesses with technology.

I’ve been fortunate enough to surround myself with great clients, mentors and colleagues who have helped me to gain perspective on technology and the opportunities around us.

© 2022 Ben Hofferber